Helping international entrepreneurs get found online
When I moved to the Costa del Sol and started meeting the owners of small hotels, beachside cafés and boutique B&Bs, I kept seeing the same pattern:
- Gorgeous businesses in stunning locations were almost invisible online.
- Websites looked like they hadn’t been updated since 2009 or loaded so slowly that visitors clicked away. Research shows that more than half of visitors abandon a website if it takes longer than three seconds to load, and 94 % of first impressions are design‑related — so those clunky sites were literally costing bookings.
- Marketing often meant handing out flyers or relying on a cousin’s Facebook page.
I knew there had to be a better way. That realisation turned into OnlineMalaga.com.
Who we are
OnlineMalaga is a modern marketing agency on the Costa del Sol built for international entrepreneurs. We’re not a big, faceless firm — we’re people who live here, speak your language and genuinely care about your business.
I’m Troy — half‑Dutch, half‑English and 100 % in love with this coast. When my family relocated to southern Spain in my teens, I fell in love with the landscape and the entrepreneurial energy. But I also saw how hard it was for great local businesses to get noticed online. So I started building websites, optimizing them for search engines, and helping B&Bs, cafés and bars connect with travellers who were already looking for exactly what they offered. What began as a side project soon became a mission.
Today, our small team still works that way — personal, hands‑on and multilingual. We know how it feels to run a business in a foreign country, and we bridge the gap between the tech world and your reality.
Why we’re different
Most marketing agencies in the Costa del Sol will sell you vague “brand awareness” and hand you a bill. We’d rather deliver results you can feel — more bookings, more five‑star reviews and more walk‑ins.
- Northern European quality meets Spanish warmth. We combine clean, conversion‑focused design with local insights. Our websites look modern, load fast and guide visitors toward booking or enquiring. We obsess over the details because we know a few seconds of loading time can be the difference between a new reservation and a lost guest.
- We speak your language. English, Dutch, Swedish, German? No problem. We work with expats because we are expats. That’s why we’re known as web design for expats in Spain.
- Smarter marketing, not louder marketing. We use data and SEO best practices — like using relevant keywords, optimizing for mobile and focusing on user experience — to help search engines and people find you. We also integrate AI tools to save you time and money (without losing the human touch).
- Clear communication. No buzzwords, no surprises. We talk to you like a fellow business owner — because that’s exactly what we are.
What we offer
Our core product is high‑quality web design that turns visitors into customers. Whether you run a boutique hotel in Málaga, a Swedish café in Fuengirola or a Belgian bar in Marbella, we’ll build a site that reflects your personality and makes it easy for guests to book a room or a table.
Alongside web design we provide:
- Local SEO and digital marketing in Málaga. We optimize your website so travellers searching for “best B&B in Marbella” or “healthy café near Estepona” find you. Search engines send most of your traffic, and optimizing for them is a business strategy.
- Ongoing support and automation. We set up smart systems for managing reviews, responding to enquiries and publishing updates so you can focus on hosting your guests. Think of us as your marketing agency on the Costa del Sol, handling the tech so you don’t have to.
Our values
Our philosophy is simple:
- Help good businesses be seen. Great hospitality deserves great visibility.
- Speak your language — literally and metaphorically. We listen first and translate tech jargon into plain English (or Dutch, Swedish, German…).
- Combine international design standards with local insight. We balance clean design and fast performance with the soul of southern Spain.
- Build relationships, not just campaigns. We partner with you long‑term instead of churning out one‑off projects.
- Use smart automation and AI to save you time. We embrace new tools when they help you deliver a better guest experience.
- Keep it personal. We’re a small team, and that’s deliberate. You’ll always know who you’re talking to.
Want to chat?
If you’re an international business owner in southern Spain and you’re tired of outdated marketing, we’d love to hear your story. Whether you’re just opening your doors or you’ve been welcoming guests for years, let’s talk about how we can make your business easier to find and more profitable.
Ready? Book a free discovery call and let’s see what we can build together.