1. Your Message Isn’t Clear Enough
Most websites say what the business does, but not why someone should care. Within 5 seconds of landing on your homepage, visitors should know:
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What you offer
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Who it’s for
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Why they should trust you
Fix it:
Add a clear headline at the top of your homepage, like:
“Web Design for Expats in Spain Who Want to Get Found Online”
2. There’s No Strong Call-to-Action
Are you telling your visitors what to do next? Most small business websites have no clear CTA — or worse, too many. Your site should guide people to one action: booking a call, making a reservation, or sending a message.
Fix it:
Use a single, repeated button that says something like:
“Book a Free Strategy Call”
And place it after each key section.
3. It’s Not Built for Mobile
Over 70% of your website visitors are on their phone — especially tourists and expats looking for local services. If your site loads slowly, has small buttons, or breaks on mobile, they’re gone in seconds.
Fix it:
Use a mobile-first design. Test your site on your phone, tablet, and low-speed internet. Make sure the booking or contact button is always easy to tap.