When a B&B’s Charm is Hidden Online
Villa Mañana is a luxury bed and breakfast tucked away in the mountains of Mijas. When the new Dutch owners took over, they inherited more than stunning views and beautiful rooms — they also inherited an outdated website, an inconsistent brand, and social media that did little more than post sunsets. In a market as competitive as the Costa del Sol, their online presence was almost invisible.
They knew they needed help, and fast. Third‑party booking sites were eating into their profits with high commissions, and the small amount of direct traffic they did get quickly bounced due to slow load times and confusing navigation.
Building a Brand From the Ground Up
We started by listening to their story and understanding what made Villa Mañana special. Then we went to work:
- Branding and positioning: We refined their logo, colour palette and messaging to reflect the warmth and luxury of their mountain retreat. A consistent look and feel across all channels helps guests recognise and remember them.
- A website that converts: Their old site was cluttered and slow. We designed a modern, mobile‑friendly site with clear calls to action and simplified navigation. Guests can now book rooms directly — no more chasing bookings through expensive OTAs.
- Search engine optimisation: To make sure Villa Mañana shows up when travellers search for “luxury B&B Mijas” or “mountain retreat Costa del Sol”, we optimised their site content, metadata and structure. Today they rank on the first page for key search terms.
- Google Business Profile: We fully managed their GBP listing, adding professional photos, responding to reviews and ensuring that their information is always up‑to‑date.
Social Media With Purpose, Not Just Pretty Pictures
Villa Mañana’s old social posts were mostly snapshots of the view. Pretty, but not persuasive. We developed a strategy that resonates with their target guests:
- Story‑driven posts showing what it feels like to stay at Villa Mañana
- User‑generated content from happy guests, encouraging repeat visits
- Helpful local tips to position the B&B as an insider’s guide to Mijas
This approach has built a growing community of followers who engage with the brand and share it with friends. More importantly, it keeps Villa Mañana top of mind with past guests — turning one‑time visitors into repeat guests.
Results That Speak for Themselves
Since partnering with us, Villa Mañana has moved from obscurity to being a sought‑after destination:
- Direct bookings up: With a fast, user‑friendly website and clear booking funnel, most guests now book directly, saving the owners from paying high commissions to booking portals.
- Greater visibility: Their Google Business Profile is fully optimised and ranks well for local searches, bringing in traffic that never would have found them before.
- Copycats everywhere: In a nice twist, competitors are now watching what Villa Mañana posts and trying to replicate it. It’s flattery, and proof that they are leading the pack.
Want Similar Results for Your Business?
If you’re struggling with an outdated website, unclear marketing, or simply want to attract more of the right guests, we can help. Villa Mañana’s story shows how a blend of modern web design, SEO, and smart digital marketing can turn a hidden gem into a destination everyone wants to visit.
Ready to see how your business could benefit?
Book a free discovery call today and Start turning your online invisibility into direct bookings.